Résumé
Luke Walsh
I’ve worked on products from several sides: an early ad exchange, product requirements at Yahoo, access control for gated communities, and running a real-estate software company. Now I build my own with AI.
My product titles add up to a few years. Most of the rest is general management and work in the field, which is where my products come from. My AI work, from intake to release, fits AI consultant and forward-deployed product roles.
Now
Product owner
Tribus
to now
Work two lanes, product prototyping and product marketing, across a CMS, an ads platform and a critical project that cannot be named, prototyped with AI-assisted delivery from requirements to launch.
Owner and builder
to now
- 50RH and Lantern lead, and DeHoardMe is a side project. Each has its own page, which says what is live and what is not.
- AI writes most of the code. The calls are mine, and they are dated.
Product roles
Product manager
FRONTSTEPS, Denver, Colorado
to
- Owned the full lifecycle of an access-control product for gated communities: the software that decides who gets into where people live.
- Led a security-first modernization of a legacy platform’s encryption and data protection.
- Stabilized a declining product by clearing long-standing defects, and shipped automatic software-update notices for customers.
- Was the bridge between engineering, sales, support, operations and the executive team.
- The role ended in a company-wide consolidation.
Product marketing manager
Yahoo, Sunnyvale, California
to
- Wrote the product requirements documents that engineers built network-wide ad features from, and helped set roadmap priorities.
- Worked with product, sales and engineering on ad-platform strategy and premium revenue across North America and Europe.
- Led cross-functional work on ad inventory quality and advertiser performance, and presented it to clients.
General management
General manager
IDX, Eugene, Oregon
to
- Ran company-wide operations for a real-estate software company: sales, product, support, marketing and people.
- Grew annual recurring revenue more than 50% year over year.
- Kept annual churn under 18% and employee turnover under 10%.
- Worked directly with the CEO and the private-equity owners on strategy, budgets and priorities, and built the board reporting on churn, recurring revenue and forecasts.
- Negotiated five-figure annual savings on a mapping API, which raised gross margin.
Director of operations and business development
IDX, Eugene, Oregon
to
- Built a national partner channel of web developers that grew revenue more than 100% year over year.
- Designed client onboarding, training and support systems that cut churn and support load as the customer base grew.
- Pushed WordPress integrations and custom mobile apps, which sped up adoption.
- Ran nationwide training, webinars and technical certifications for developers and brokerages.
In the field
Commercial account manager, disaster recovery
ServiceMaster of Eugene, Eugene, Oregon
to
- Led commercial disaster-response growth, as the link between sales, field crews, contractors, insurers and executives.
- Judged spoken estimates on job sites, and worked with people right after a loss.
- Drove territory expansion of more than 200%.
- Secured a disaster-recovery authorization of more than $500K with a large institutional client.
- Trained commercial clients in disaster preparedness and in mold mitigation after a loss.
Business development and operations
InstaShowing, Austin, Texas
to
- Joined a real-estate software startup after its seed round, to scale its operations and its go-to-market with agents.
- Gave more than 100 presentations to MLSs across the country, before a dedicated sales director was hired.
- Hired and trained the customer support staff, and set up HR and internal documentation.
Licensed Realtor
Windermere Real Estate, then JBGoodwin Realtors, Eugene, Oregon, then Austin, Texas
to
- Ran my practice as a business of one: marketing, leads, client advice, negotiation, contracts and closing.
- Managed dozens of residential transactions for buyers, sellers and investors.
- Kept contractors, inspectors, lenders and escrow on one timeline, and cleared what blocked a deal.
- From 2021 this ran alongside the startup and product roles.
Where I started
Business growth analyst
Right Media, New York, New York
to
- Supported the early development of one of the internet’s first large-scale ad exchanges: auctions at scale.
- Built and led a small analyst team optimizing high-volume publishers and ad networks.
- Worked with product leadership to define and prioritize the features customers asked for.
- Contributed to intellectual property that Yahoo later acquired with Right Media.
Education
Programming Fundamentals micro-credential, computer science
Oregon State University, College of Engineering
to
Software development, data structures and problem solving, studied while working.
Courses:
- CS 161 Introduction to Computer Science I
- CS 162 Introduction to Computer Science II
- CS 261 Data Structures
Bachelor of Arts, business administration
University of Oregon, Lundquist College of Business
A focus on finance, strategy and management.
Credentials
Certified ScrumMaster
IICRC certification in water mitigation and restoration
Since
Google Ads certification
Board seat
Board member and co-chair-elect
Multi-Family Northwest, SWV region
to now
- Elected to the board of the trade association for the property managers 50RH is built for, and co-chair-elect for the 2026 term.
- Advise on vendor collaboration and regional partnerships, and led senior accessibility ramp builds and donation drives.
Patent filing
Managing impression defaults
A US patent filing on auction eligibility: when an ad call has been seen before, the supplier tied to the earlier call is made ineligible for the auction that picks the next ad.