Former Product Marketing Manager
@yahoo from 2006-2008 following $680M buyout of Right Media, Inc a competitor to Google Adsense. Worked with inventory quality and ad publisher teams to ensure maximum inventory quality of performance network.
Professional Background | Luke Walsh
I have been in the Tech space for over 20 years. I spent approximately 8 years helping Palo Alto Software where I grew their business planning software channel (selling to Best Buy & Staples, amongst others) market share to over 85%. I integrated the DoubleClick ad server with bplans.com and sold ad space directly to publications such as Entrepreneur.com and Inc.com. I also established the company’s $15-$25k direct ad spend on Overture and Google Adwords.
In 2003 I joined Right Media Inc., an NYC startup. I worked with the publisher team in Eugene to establish Direct Media Exchange (DMX), an early competitor to Google Adsense. In 2006 Yahoo! purchased Right Media (and the patent on which I and several peers are named;US20090018907A1) for $680m.
I joined Yahoo!, where I moved into the Global Product Marketing group. I worked on worldwide digital ad inventory issues, publisher traffic analysis, and publisher growth on the DMX platform.
In 2009 I joined IDX Broker, a real estate SaaS provider in the role of Business Development. Within 2 years I was promoted to General Manager and the company grew by 50-90% YoY for approximately 4 years. In 2014, Main Street Capital purchased IDX Broker for an undisclosed sum. In 2017, I left IDX Broker to pursue freelance and real estate/digital marketing work – to grow my knowledge of real estate, SEO, and digital marketing.
In 2018, via as a RAIN (Regional Accelerator & Innovation Network) mentor, I built MRR system and attracted clients for Collobos Software, a startup that had recently relocated from Richmond, VA to Eugene, OR.
In early 2020, I moved to Austin, Texas from Eugene, Oregon where I now practice real estate.