I can help your business grow
I’ll leverage Google Tag Manager and Google Analytics to ensure that your lead and ecommerce data is reliable and consistent. This is the only way to make informed decisions about SEO and Google/Bing Ad spend.
I can help you establish proper strategies and tactics for your website & content, with a focus on mobile devices. I will build you a custom dashboard in Google Data Studio that you can use to track results.
I can take over management of your existing campaigns and work with you to devise a Google Advertising strategy that gets results. If you are new to Google Ads and Google My Business, I can get you started.
Custom Content Creation
Well-researched, high quality content is more important than ever. Spammy, cookie-cutter content may be inexpensive, but it comes at a price; search engines don’t like it and neither do most readers.
Tired of dealing with a non-managed WordPress website? I can migrate your site and take over technical/plugin management so it’s not something you’ll ever need to manage again.
My Professional Background
I have been in the Tech space for over 20 years. I spent approximately 8 years helping Palo Alto Software grow their business planning software channel (selling to Best Buy & Staples, amongst others) and direct market share to over 85%. I integrated the DoubleClick ad server with bplans.com and sold ad space directly to publications such as Entrepreneur.com and Inc.com. I established the company’s $15-$25k direct ad spend on Overture and Google Adwords.
In 2003 I joined Right Media Inc., an NYC startup. I worked with the publisher team in Eugene to establish Direct Media Exchange (DMX), an early competitor to Google Adsense. In 2006 Yahoo! purchased Right Media (and a patent;US20090018907A1) for $780m.
I joined Yahoo!, where I moved into the Global Product Marketing group. I worked on worldwide digital ad inventory issues, publisher traffic analysis, and publisher growth on the DMX platform.
In 2009 I joined IDX Broker, a real estate SaaS provider in the role of Business Development. Within 2 years I was General Manager and grew the company by 50-90% YoY for approximately 5 years. In 2014, Main Street Capital purchased IDX Broker for an undisclosed sum. In 2017, I left IDX Broker to pursue freelance and real estate/digital marketing work – to grow my knowledge of real estate, SEO, and digital marketing.
In 2018, via my connection as a mentor with RAIN, I worked briefly for Collobos Software, a startup that had recently relocated from Richmond, VA to Eugene, OR – helping improve renewal rates and grow the subscription business.
In early 2020, I moved to Austin, Texas from Eugene, Oregon where I refer & practice real estate, expand digital marketing services, and publish regular content to my blog.